BEAT A DIFFERENT DRUM

A HANDBOOK FOR MARKETING CULTURAL DIVERSITY IN THE ARTS

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Ron Layne and Roslyn Mayled (Australia Council)

Stewart Moore and Nicolette Cule (National Centre for Tourism)

Nancy Young, Author

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USING THIS HANDBOOK

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Who can use this Handbook and how do I find the answers?

 

Marketing Cultural Diversity is a worthwhile endeavour relevant to anyone who is ready to be an inclusive marketeer, or who has a particular need or desire to open up a new market. If you have an interest in and commitment to developing culturally diverse markets or are a culturally diverse organisation or artist wanting to expand your market, this Handbook can be your guide.

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