BEAT A DIFFERENT DRUM
A HANDBOOK FOR MARKETING CULTURAL DIVERSITY IN THE ARTS
Ron Layne and Roslyn Mayled (Australia Council)
Stewart Moore and Nicolette Cule (National Centre for Tourism)
Nancy Young, Author
USING THIS HANDBOOK
Who can use this Handbook and how do I find the answers?
Marketing Cultural Diversity is a worthwhile endeavour relevant to anyone who is ready to be an inclusive marketeer, or who has a particular need or desire to open up a new market. If you have an interest in and commitment to developing culturally diverse markets or are a culturally diverse organisation or artist wanting to expand your market, this Handbook can be your guide.